tea marketing
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5 Challenges When Marketing Tea
Marketing tea can be quite a challenge, especially around here. The U.S. is definitely a coffee drinker’s paradise, with a coffee shop on every corner (almost), thanks to a certain chain. Add to that the almost sacred tradition of “sweet tea” and that coffee chain buying a certain tea chain. What’s a tea company to… Continue reading
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The Price of Tea in China…and Everywhere Else
While it is true that, as a beverage, tea offers an excellent value for your money when compared to wine, there are some tea prices that can really strain the pocketbook. These teas can cost consumers upwards of $10 per ounce, making their purchase prohibitive, especially when a merchant requires a minimum purchase of two… Continue reading
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